Branding
A brand begins with people — not just audiences, but the teams who build it. Every color, texture, and word shapes how people connect to an idea, and how that idea connects back to them. I believe great branding happens when creativity and empathy meet: when design reflects real human experience, not just visual style.
My approach to brand building extends beyond craft — it’s about creating the environment where creativity thrives. Building a brand means building trust: within teams, across disciplines, and between companies and the people they serve.
Discovery Education, K-12 Student Experience
Creative Director at Discovery Education
Rebranding a company that touches millions of students meant balancing clarity with inspiration. The challenge wasn’t just visual—it was cultural: to unify eight acquired EdTech brands while preserving what made each meaningful. For me, branding here was about building trust across audiences—teachers, administrators, and learners—through color, hierarchy, and storytelling that felt human.
Harry Winston
Sr. Art Director at Valtech
Working with Harry Winston taught me that luxury speaks softly. The goal was not to invent something new but to express refinement through restraint—every frame, every surface had to breathe sophistication. Branding meant understanding the emotional weight of heritage and translating it into modern expression without noise.
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Macy’s Beauty Suite
Art Director at Macy’s
This project was about transforming a staple location into a new‐telling of store experience—where discovery, comparison and delight collide. The challenge: Macy’s 34th Street beauty floor was legendary, but lacked intuitive layout and interactive discovery at a time when competitor stores and online were raising expectations. I envisioned a “no pressure to buy” beauty playground where one could compare every shade of red lipstick side by side, take notes, try brands, and share moments. That vision led to an environment of color, texture and interaction: a shop built with pink rock candy inspiration, interactive magnetic selfie wall, and vending mechanics that rewarded social tagging (#macyslove).
Macy’s Beauty Suite
Sr. Art Director at Valtech
For MAC Cosmetics, brand equity comes from fearless creativity and inclusivity. I helped translate that spirit into scalable toolkits for global teams — preserving bold individuality while ensuring visual coherence across markets. The work spanned product launches, social activations, and digital guidelines that celebrated MAC’s artistic DNA yet kept the brand instantly recognizable.
D’Addario
Sr. Art Director at Valtech
Re-energizing an established music-gear brand required blending craftsmanship with authenticity. D’Addario is built by musicians for musicians, so the branding needed to speak their language — tactile, honest, and quietly proud. My focus was refining visual identity and packaging to highlight the maker’s story while maintaining a technical edge trusted by professionals.
Le Vero
Creative Director at LS Group (Tokyo)
Levero Studio is both a personal brand and a proof-of-concept for people-first design leadership. It brings together two decades of cross-disciplinary experience into a single narrative — from Tokyo retail design to U.S. EdTech systems. The identity expresses clarity, empathy, and confidence — qualities that define how I lead teams and craft brands.
Creative & Design Leadership
People first, always. I believe the strength of any brand comes from the people behind it — from designers and strategists who feel seen and trusted to do their best work. I focus on fostering collaboration, clarity, and curiosity across teams, building cultures that scale creativity with care.
